
01
Smart — Flagship ERP Reengineering
ERP systems · Web · Dashboard · iOS · Android
Reengineering a massive ERP core around the operator's real task, not the database schema.
Read case studyEnterprise SaaS · ERP systems · Scalable design ecosystems
where complex business logic becomes an interface people trust on the first click.
Nearly 4 years, 40+ products across 25+ projects, one discipline: turning operational complexity into calm, scalable design.
One system, one screen.From noise to calm.
Real enterprise systems, from challenge to impact.

Enterprise SaaS · Web · Dashboard
Unifying an internal product ecosystem and doubling operational efficiency.

Commerce & transactions · iOS · Android · Web
Distinct platform-native experiences for iOS, Android and Web for frictionless transactions.
Visit live siteCapabilities across the full product lifecycle.
Product-level structure for ERP and B2B SaaS — turning business logic into navigable systems.
Proprietary, token-driven design systems and templates deployed across entire product suites.
Cognitive-load reduction for dense data tables, deep hierarchies, and multi-step enterprise processes.
Platform-native experiences engineered separately for iOS, Android, and Web.
Original interaction modeling for niche tools with no existing visual benchmarks.
Full lifecycle ownership — from architecture to pixel-perfect, kinetic final interface.
Brand architecture built for digital products: scalable tokens, kinetic typography, dark/light color systems.
Full-lifecycle corporate sites — UX/UI strategy → pixel-perfect front-end → robust back-end.
Four clear paths, depending on where your product is.
Path 01
A focused session to frame the problem, or an audit of an existing product with an actionable recommendations report.
Ideal for a small, clear first step
Path 02
Designing or re-engineering a product end to end, with a clear timeline and deliverables.
Ideal for launching or rebuilding a product
Path 03
A unified, token-driven design foundation for your product suite.
Ideal for multi-product companies
Path 04
Part-time design leadership that follows your roadmap and keeps the experience consistent.
Ideal for fast-growing teams
A five-stage lifecycle that treats every product as a system to be engineered, not a screen to be decorated.
The underlying business logic is mapped first: entities, states, permissions, and the decisions the software exists to serve.
The executive question«What operational cost does this workflow carry today?»
Core workflows are modeled as flows and states, stress-tested against edge cases before visual design.
A proprietary, token-driven system is built or extended to hold consistency across the product suite.
High-fidelity, motion-aware interfaces with platform-native behavior.
Design delivered as a buildable specification, with zero translation loss between design and deployment.
Mohammed did something our team had struggled with for two years — he made our ERP feel obvious. He models the business logic first, so the interface simply follows the work.
CTO — Enterprise SaaS Company
The design system he architected didn't just look consistent — it measurably accelerated our release cycle.
VP of Product — B2B Platform
He thinks like a founder and delivers like a product architect. Rare to find someone who understands both the P&L and the pixel.
Head of Engineering — Fintech Scale-up
Tell me about your product, and I'll come back with a clear first step.